Hartsell & Williams Law Firm
the impact
The redesign significantly improved usability and professionalism, offering a modern yet conservative digital presence that reassured existing clients and attracted new ones. Key improvements included:
- Improved navigation, allowing visitors to quickly find legal services.
- Stronger brand perception, with an elegant and professional design.
- Higher engagement, thanks to interactive elements that added depth and personality.
- A mobile-friendly experience, ensuring accessibility across all devices.
Project Breakdown
Hartsell & Williams Law Firm, a well-established legal practice, needed a modernized website to enhance user experience while maintaining its professional credibility. The firm’s previous website was cluttered, outdated, and unresponsive, making it difficult for potential clients to navigate and access important information. The redesign aimed to create a structured, intuitive, and visually sophisticated website that reflected the firm’s expertise and trustworthiness.
The Challenge
The law firm’s website suffered from:
- A cluttered layout that lacked hierarchy, making it difficult for users to find relevant information.
- Outdated design elements that did not align with modern web standards or client expectations.
- Poor responsiveness, leading to a frustrating experience on mobile devices.
- Lack of visual engagement, making the site feel static and uninviting.
With an increasing number of clients searching for legal services online, the firm needed a digital presence that reinforced its credibility while providing a seamless user experience.
the solution
The website redesign was guided by a balance of tradition and modernity—maintaining the firm’s established brand identity while improving usability and engagement.
- Streamlined Information Architecture (IA): Introduced clear subpages for specific legal services, ensuring quicker access to content.
- Custom Animated Hero Section: Selected imagery and subtle animations to create an inviting first impression.
- Enhanced Visual Hierarchy: Used tailored sections, background elements, and strategically placed icons and logos to improve readability.
- Hover-State Animations for Attorney Bios: Added interactivity to bring personality and engagement to the team section.
my role
As the lead designer on this project, I was responsible for:
- Information Architecture (IA) Optimization: Restructuring content to improve navigation.
- Visual & UI Design: Creating a clean, modern aesthetic that aligned with the firm’s brand.
- Interactive Features: Implementing animations and hover effects for engagement.
- User Experience (UX) Enhancement: Ensuring accessibility and responsiveness across all devices.
AND THAT'S A WRAP!
The new website successfully balanced tradition with contemporary appeal, reinforcing Hartsell & Williams' reputation while modernizing its digital presence. With a more intuitive structure and refined aesthetics, the law firm now provides a seamless browsing experience that aligns with client expectations and professional standards.
