Shaping Product Strategy for Complex Systems and Experiences
I’m a product designer, strategist, and systems thinker who likes making sense of complicated things. I lead through ambiguity, connect customer needs to product strategy, and help teams turn big ideas into clear, scalable experiences.
SaaS • B2B • Transaction Flows
Reducing Friction in
High-Stakes Flows to Improve Speed, Accuracy, and Trust
case study
SaaS • B2B • Transaction Flows
0 to 1: Accelerating Transaction Speed to Drive Engagement and Conversion
case study
My Creative Direction & Visual Designs
lisluiscreative.com