An Award-Winning, Women-Owned Brewery:
Total Rebrand Design

My Role:
‍Lead Creative at the marketing agency used by the client

Overview:
‍The brewery struggled to stand out in a crowded craft beer scene and had no cohesive identity. I developed a playful aviation-inspired brand system centered around illustrated birds, nerdy aviation trivia, and a bold typographic voice applied across murals, beer labels, merchandise, and digital channels.

Results:
.• Increased taproom traffic and overall customer engagement
• Expanded merchandise sales through distinctive illustrated branding
• Strengthened social media presence and brand recognition
• Helped position the brewery as a recognizable local destination