Design strategy · Brand · Storytelling · New York
Design strategist with 15+ years across fashion, brand and product. I currently lead design strategy in B2B2C commercial-banking fintech.
Check it, then continue. Nothing is applied yet.
One thing to sort out. Payroll Reserve can't send yet. Fix it on the next screen.
Check this over. You can change anything.
Where each part came from. Everything stays editable.
Same step, three modes. Example data is fictional.
A B2B2C commercial-banking fintech was running two siloed banking platforms, so the work became closing gaps one feature at a time. I created one adaptive experience that scales across the whole platform, from a simple search bar to high-stakes fraud decisions: quick for experts, guided for newcomers.
Brand systems · Product · 2023
Small and mid-sized banks were leaving a website product that felt generic and hard to use. I redesigned the experience and designed a range of 10 template styles rooted in how banks in different regions present themselves, from rustic agricultural lenders to modern East Coast brands.
Co-founder · Product & brand · 2012
It started on a road trip, one night in New Orleans, with hundreds of photos and no good way to share them. We asked what a photo app would feel like if it carried the spirit of the pictures inside it. My co-founder CM built how it worked; I directed what it should be, and wrote the investor proposals that raised $15K from three angels.
Read the story
Creative director · Brand identity · 2022
A 0-to-1 brand built as a world of aviators and quirky birds, across labels, cans, social, merch and a mural. My labels set the direction later designers followed.
Read the case study
Be unapologetically you.Creative director · Brand & space · 2021
Brand, motto and studio space for a women-owned, queer-owned, body-inclusive studio, now in two locations. The motto is mine.
Read the case study
Author & illustrator · Picture book
A picture book about how a little kindness goes a long way. Written and illustrated by me. Seeking a publisher.
Short film · Directed with AI
My senior dog survived an attack, so I gave her a revenge era: a neo-noir short I wrote, storyboarded and directed shot by shot with Midjourney and ChatGPT, for her recovery party.
See the film and prompts
Original artwork · Animated · 2016–2026
Digital portraits and fashion illustration, some of them animated. Shown in exhibitions in Los Angeles, Berlin and New York, and donated to dog rescues.
Explore the art
I started in fashion. I studied Fashion Design and Textile Development at FIT, then moved into graphic design, UI and UX at an agency and as a freelancer. For the past five years I've worked in B2B2C commercial-banking fintech, where I lead design strategy for my team.
The thread through all of it is the same: I look for the gap nobody has named yet, build the case for closing it, and give teams a direction clear enough to build toward. I do my best work alongside the people who run teams, setting the vision while they run delivery.
Outside work I paint, draw and animate, I wrote and illustrated a picture book about a kind rat on the subway, and I make films about my dog.
AI gives me reach across a lot of tools and data. The decisions stay mine.
Research & evidence
Find the signal I connect Claude to where the work lives: roadmaps, tickets, docs and product analytics. It pulls roadmap items, sales-loss requests and known pain points, synthesizes research, and ties it all to current features. My call: which gaps are worth a bet. See it in North StarDesign review
Test the principle I run the North Star principle against current designs and apply it to new ones, and use Claude to annotate Figma files with responsive web patterns and design-system rules. My call: what good looks like.Systems & documentation
Turn work into standards It drafts documentation from my work and spots recurring patterns, which I shape into style guides for third-party partners. It also gets decks to a first draft fast. My call: what becomes the standard.Generative film
Direct the shot For Dory Fatale, I storyboarded the film and wrote every prompt like a shot list: locked frames, one camera move, nothing allowed to drift. My call: every frame. See the film and promptsLead product designer · 2024–2025
I sequenced the redesign so it could land: design system first, then one unified experience, then templates. The platform won Finovate's 2025 Best SME/SMB Banking Solution and was named #1 Market Leader in Javelin's 2025 scorecard.
Lead product designer · 0 to 1 · 2023
I owned end-to-end design for real-time deposits and payments, from April to launch in August 2023, and re-scoped the release three times as constraints changed, without losing the core experience. Live on The Clearing House RTP network and FedNow.
Open to principal, design strategist and creative director roles in brand, strategy and storytelling.